Visitor Tracking and Analytics: we embed powerful analytics software into your site, allowing you to track each of your site's visitors. When you work with Back Basin, you don't just get a great website--you get an opportunity to collect invaluable information about your customers. We'll install Google Analytics on your site and show you how to use built-in Office Live Reports, providing you with a complete picture of how visitors access your site's information. Wondering where your visitors live? Curious about the time of day visitors access your site? Want to know whether people are finding your site through search engines, by typing your address into their browser, or by clicking links on other sites? You can answer all these questions, and more, with the tracking software we provide. We'll teach you how to collect and analyze site data, and we'll show you how to track changes over time. Wondering if a new marketing campaign is driving more traffic to your site? With the training you get from Back Basin, you won't have to wonder--you'll have the tools you need to find out for sure.